The olfactory sense is old in evolutionary terms. Our olfactory epithelium contains between six and ten million sensory cells per square centimeter. Although this does not seem like much compared to the 220 million sensory cells of a shepherd dog, they allow us to perceive a wonderful variety of scents. There are many factors that determine whether or not we like certain scents. Cultural differences, upbringing, social environment, and education are among them(Diaconu, 2005). The aim of this study is to find out if a connection exists between olfactory perception and the socio-economic environment of the participants in the study. In particular, the aim is to find out whether persons who are regularly exposed to horses perceive their scent to be more pleasant than people who have little or no contact with horses. For this purpose, 52 participants were surveyed in writing by means of four questionnaires. The first questionnaire contains questions on socio-economic environment and personal data, the other three are so-called polarity profiles concerning the concepts of “scent”, “stench”, and “horse”. The participants were asked to fill out the first three forms quickly and intuitively, then sense the horse scent sample (two horses belonging to the University of Veterinary Medicine Vienna served this purpose), and finally fill out the profile on the concept “horse”. The completely filled out forms were collected and evaluated statistically using the software SPSS. In relation to the profile “scent”, only in those persons who indicated riding as an outdoor activity was there a significant difference in favor of the concept “horse”. That is to say, the profile “horse” correlates stronger with the profile “scent” than is the case with the other participants. No significant difference was found between occupations, ages, and genders. However, it can be said that the majority of interviewees consider the scent “horse” to be rather pleasant and not unpleasant.